Had a conversation with someone about Meta Descriptions so I thought I would post what I thought about it. The meta description is a part of every web page, well it should be, that helps to describe your page to both search engines and humans. It does not impact your search find-ability but can help with conversion by showing searchers that you are relevant to what they are searching for.
It should be less than 170 char, each page should have a unique meta description, use keywords relevant to the page but don't stuff with keywords. You can also use a call to action like "Learn more" or "Order now" if you have a product page.
So remember, short, sweat, to the point, relevant, call to action.
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